Job Description

The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change, and the jobholder’s specific responsibilities and activities will vary and develop. Therefore, the job description should be indicative and not a permanent, definitive, and exhaustive statement.

APPLICATIONS FROM MARKETING AGENCIES ARE ALSO WELCOME

Preferred Qualifications & Certifications

Academic Qualifications

• Bachelor's Degree: A degree in Marketing, Business Administration, Communications, or a related field is beneficial.
• In lieu of preferred education, applicant can provide a digital portfolio containing 5+ years of digital marketing experience.

Possible Certifications

• Google Digital Marketing Certification
• Facebook Blueprint Certification
• HubSpot Content Marketing Certification
• Chartered Institute of Marketing (CIM)
• Digital Marketing Institute (DMI)

Additional Skills and Experience

• Experience: Hands-on experience in digital marketing roles, including campaign management, SEO, and social media.
• Technical Skills: Proficiency in tools like Google Analytics, SEMrush, and social media platforms.
• Soft Skills: Strong communication, creativity, and analytical skills.

Key Responsibilities

1. Strategy Development
   • Digital Marketing Strategy: Creating comprehensive plans to achieve marketing goals.
   • Campaign Planning: Designing and executing marketing campaigns across various digital channels.
2. Content Creation
   • Content Marketing: Developing engaging content for blogs, social media, email, and websites.
   • SEO Optimization: Ensuring content is optimized for search engines to improve visibility.
3. Social Media Management
   • Social Media Strategy: Planning and executing social media campaigns.
   • Community Engagement: Interacting with followers and managing online communities.
4. Paid Advertising
   • PPC Campaigns: Managing pay-per-click advertising on platforms like Google Ads and social media.
   • Budget Management: Allocating and optimizing advertising budgets.
5. Analytics and Reporting
   • Performance Tracking: Monitoring and analyzing the performance of digital campaigns.
   • Reporting: Providing regular reports on key metrics and insights.
6. Email Marketing
   • Campaign Management: Creating and managing email marketing campaigns.
   • List Management: Maintaining and segmenting email lists.
7. Website Management
   • Website Optimization: Ensuring the website is user-friendly and optimized for conversions.
   • Content Updates: Regularly updating website content.
8. Collaboration
   • Cross-Functional Collaboration: Working with other departments like sales, product, and customer service to align marketing efforts.
   • Vendor Management: Coordinating with external agencies and vendors.
9. Market Research
   • Competitor Analysis: Analyzing competitors to identify opportunities and threats.
   • Customer Insights: Gathering and interpreting data on customer behavior and preferences.
10. Innovation
    • Trend Monitoring: Keeping up with the latest digital marketing trends and technologies.
    • Creative Solutions: Developing innovative approaches to engage audiences.

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